Michael Franzese Wines is built on the fascinating personal journey of Michael Franzese, once a prominent mafia figure, now a reformed man who found a new path through wine. The brand reflects both his tumultuous past and his transformation, drawing parallels between the process of winemaking and his own life. He carefully selected vineyards in Armenia’s Ararat region—one of the world’s oldest wine-producing areas. Each wine in the Franzese collection tells a story of courage, history, and redemption, offering unique and bold flavors from this ancient wine-growing land.The mission of Franzese Wines is not only to bring exceptional wines to customers but also to invite them into the Franzese "family," blending wine with heritage and storytelling. The brand aims to share both the rich history of Armenian winemaking and Franzese’s personal redemption through each bottle, creating a bond with wine lovers who appreciate a deeper narrative behind what they drink​